User Persona
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Amy G.
Age: 1-100
Work: Job title
Family: Married, kids, etc?
Archetype: Type
Personality
ENFP
Trait 1
Trait 1
Trait 2
Trait 1
Trait 1
Trait 2
Trait 1
Trait 3
Trait 4
Goals
The user’s mission
A task the user must complete
Life goal or dream
Frustrations
Prevents the user from reaching one of their goals
Something the user wants to avoid
Issues with what’s currently available
“A quotation that captures this user’s personality.”
Bio
Briefly describe the user’s personal life and history, leading up to the point they become a user of the product. Explain how and why they came to use the product. Emphasize aspects of this user that tie them in with the product.
Motivation
Fear
Power
Social
Influences